A press release is a written document that gives journalists, bloggers and other media outlets the information they need to write stories about an event. As with all messages, what makes a press release example work is how it's written and the way it's presented. Here are some tips for crafting your own:
Press Release Headline Goes Here
This is the place where you can include all of the information from your news release example.
The date and location of the event should be included here, along with any other pertinent information about what it is and why people should attend.
If there are any sponsorships or partnerships involved in this event, make sure they're listed here as well.
City, State, Date - One or two sentences
What is the date of the event?
What city is it in?
What state is it in?
When does it start and end (if applicable)?
(Optional: Include a quote from someone that you interviewed or one of the key people involved with this event. Quotes add credibility and personality to your press release)
If you're lucky enough to have quotes from someone involved with the event, then by all means include them. If you don't have any, find someone who can speak on behalf of your event and use their words as a way to add credibility to your media release example
Quotes should be short and sweet—the shorter the better! Make sure that they don't exceed two sentences (and preferably less), so that readers can digest what you're saying at a glance.
Three or four sentences that expand upon the main point of the press release in more detail. This should be actual news (something that your audience would want to read) as opposed to something promotional (which belongs in the next section); however, a well-placed promotion is fine. Is there an important issue that relates to your subject? If so, this is where you would want to cite it.
The press release is a brief, but powerful communication tool. It can be used to introduce your organization, its mission and history, as well as its services or products. A good example of how this works is shown below:
"Xerox Corporation was founded in 1906 by Chester Carlson and Charles Babbage; today they're one of the world's largest technology companies with over $8 billion in annual revenue."
"Xerox offers a wide range of products including copiers, printers and document management software." This information might not be enough for some readers but if you've included it within your sample press release template then you'll have them wondering what else there could possibly be about Xerox that's worth reading!
(This is optional; however, if you have no other promotion in your press release, you can include it here.)
If you do have something else that you would like to promote in the press release, then feel free to include it here. It could be a new product or service, an event or location, etc.
(What's the "call to action" -- i.e., what do you want your audience to do after reading this?)
The call to action is the last sentence of your press release example for event. It's usually a request for information, an interview, or feedback and suggestions.
The most common types of calls to actions are:
"We want you to know more about..." (i.e., we want you to learn more about us)
"We'd like you to..." (i.e., we'd like you to sign up for our newsletter)
A press release fills a need with media outlets and journalists as well as audiences and customers who are looking for similar information.
Press releases are a great way to get your company's name out there and can be used for a variety of purposes.
They can be used to announce new products, services, or events. If you have an exciting new product coming out soon that people need to know about, press release example for new product are the perfect way to share this information with their audience.
They can also be used when hiring people at your business because they give potential employees an opportunity to share why they want to work for them specifically (and maybe even get some references).
A press release is a great way to share information with media outlets and journalists. It can also be used as a marketing tool in other ways. For example, if you have an event happening soon where there will be news coverage and interviews, then this is the perfect time to start planning your press release!
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